Created brand strategy, visual brand identity, built and led a small but powerful team of creatives and writers, created content for e-commerce store, original creative for launches, and custom swatches on multiple skin tones—the first in the industry. Spearheaded editorial and video content creation, experiential design, and powerful campaigns that drove multiple 6-figure launches. Regularly worked with young talent, many of whom have gone on to be vanguards in the world of beauty, fashion, music, and art.