MAC Cosmetics & Fafi
ROLE: ART DIRECTION, MOTION GRAPHICS
MAC wanted a video to bring their collaboration with French illustrator, Fafi, to life in stores throughout world. They contacted me to create an animation combining Fafi's drawings of super cute girls together with a sequence of fun model photos.
The end result was a combination of the video playing on many screens, with larger-than-life Fafi girls throughout the stores.
I directed the piece through post-production—I created the storyboards, pitched the client, executed the 2D animation, and worked closely with my 3D ninja to bring the the elements together in 3D space.