For Barbie's 50th Anniversary Fashion Show, Mattel wanted to kick off the event with a short film showing Barbie through the ages. They also asked for custom video loops to accompany each of the 50 designers presenting. 

For the opening of the show, I created a 4 min. film that played on two huge LED walls at the top of the runway. We shot Barbies with a RED camera and macro lens, created ornate miniature curtains that were animated in 3D and combined those assets with a large collection of vintage Barbie commercials and classic Barbie imagery. I worked closely with my 3D ninja to do all the post-production, editing shot footage and combining it with 3D and 2D animation elements. 

I then made 50+ loops that would be mixed live during the show, as each designer's Barbie walked the runway. The loops were broken out into 3 style categories according to the show's structure—vintage Barbie, 60's pop art Barbie, and futuristic Barbie. 

During the 30 min. fashion show, I live directed all transitions between pieces and ensured that the correct clips announced each designer. 

Barbie 50th Anniversary Fashion Show Part One

 

BARBIE 50TH ANNIVERSARY FASHION SHOW PART two

BARBIE 50TH ANNIVERSARY FASHION SHOW PART Three